Contestants selected during Road trips will participate in a threeday challenge tailored to their respective category, in order to judge their authenticity. After deliberation, 60 contestants representing each category will continue to the next phase of the competition.
Here, the contestants will be coached/mentored about developing pitching, presentation, entrepreneurship, business skills, among others. 70 contestants will be selected to move onto the next phase. The 70 remaining contestants will be placed into 6 groups per artistic categories. The groups will then be given a challenge to develop a project that is artistic, generates income, sustainability and employment for youth in a specific creative arts industry. During this phase, the contestants will also be supported with finalizing their projects that will be presented at the Youth Forum Series
A Youth Forum Series will be organized around the creative arts industry in Rwanda. The forum will bring together youth and policymakers to discuss how to further strengthen the creative arts industry in Rwanda. The Youth Forum will be followed by ArtRwanda-Ubuhanzi Grand Finale, where all the 70 finalists will showcase their talents before a panel of judges and the best ones will be awarded different prizes and will continue to the Incubation Centre.